A routine branding exercise went awry early Friday in Brooklyn when Growing Venture Solutions performed a "mind map" exercise to aid in the creation of logos for two of their flagship products, the Scout hosted sercurity review service and COD, the Conference Organizing Distribution for Drupal.
"Connecting to the unintellectualized, visceral, gut responses we get from each logo helps us maximize branding potential so that we can produce marketing collateral that's sure to engage members of our target market segments, helping them to connect to each brand at an emotional level, which results in increased conversions" said social media expert Robert H. McJellyPants. He added, "Tachyon converter beam subspace electron resonance tuning."
Unfortunately, while exercise participants were discussing their friendly, communal associations with schools of smiling fish in the COD logo, as well as some of the more stern, defensive associations evoked by the Scout owl logo, the owl took flight and picked up the fish, instantly crushing the fish's vital internal organs with its beak.
Illustration by Carl Wiedemann.
Needless to say, participants were horrified at the sudden attack by the owl but impressed by its swift, decisive action in the face of what the owl saw as a potential security risk to its personal website, SupercuteCatsWearingWigsandSmallDressesTailoredEspciallyforCatsNoThisisnotajoke.com/website.
