Branding Exercise Leaves Fish Dead, Owl Satisfied, Drupalers sad

Ezra — Fri, 01 Apr 2011 15:24:20 +0000

A routine branding exercise went awry early Friday in Brooklyn when Growing Venture Solutions performed a "mind map" exercise to aid in the creation of logos for two of their flagship products, the Scout hosted sercurity review service and COD, the Conference Organizing Distribution for Drupal.

"Connecting to the unintellectualized, visceral, gut responses we get from each logo helps us maximize branding potential so that we can produce marketing collateral that's sure to engage members of our target market segments, helping them to connect to each brand at an emotional level, which results in increased conversions" said social media expert Robert H. McJellyPants. He added, "Tachyon converter beam subspace electron resonance tuning."

Unfortunately, while exercise participants were discussing their friendly, communal associations with schools of smiling fish in the COD logo, as well as some of the more stern, defensive associations evoked by the Scout owl logo, the owl took flight and picked up the fish, instantly crushing the fish's vital internal organs with its beak.

Illustration by Carl Wiedemann.

Needless to say, participants were horrified at the sudden attack by the owl but impressed by its swift, decisive action in the face of what the owl saw as a potential security risk to its personal website, SupercuteCatsWearingWigsandSmallDressesTailoredEspciallyforCatsNoThisisnotajoke.com/website.

McJellypants expressed concern, saying "This is highly unusual for a branding exercise, and the attack could be a step in the wrong direction for both brands. It may cause people to construe the owl as reckless and aggressive, rather than defensive and wise." He pointed out that "[i]t makes the COD logo more similar to the previous one, which was also a dead fish," referring to the public domain image of an Atlantic cod that previously represented the Conference Organizing Distribution.

COD has been used to power many feature-rich conference websites for DrupalCamps, the recent DrupalCon Chicago conference, as well as non-Drupal events in the United States, India and Australia.

When asked to justify the attack, the owl provided participants with helpful information about the specific security vulnerability it claimed was presented by the fish. However, for more information, it directed them to its "Scout Automated Plus" and "Scout Enterprise" solutions, where Drupal security experts explain potential vulnerabilities on specific sites—and the steps to mediate them—in great detail.

Despite having clear expertise in Drupal security, it was reported in several tweets on Friday that the owl's personal site had the full HTML input format enabled for anonymous commenters early Friday morning. The issue appears to be resolved as of the publication of this article, though one comment on the site by "IttyBittyPrettyWittyKittyCommitteeinNewYorkCitySingingaDitty36" appeared to show a properly escaped cross-site scripting attack probe, and read, <script>alert('XSS Vulnerable Meeeeow');</script>

When reached for comment, the owl tried to bite off my face.

Two of the mind-map exercise attendees posted a re-enactment of the event to YouTube. Note: the mind map was done on a boat.

Support - M Squared Group Multiplying the power of marketing

Greg — Fri, 29 May 2009 17:56:47 +0000

The M Squared Group came to us with a freshly built site that needed some help. Their site was quickly falling out of date and key features that they needed were difficult to add.

Through our support plan, we helped integrate more of the site content into the homepage, provided a method for posting videos to the site, and have generally cleaned up the site to make sure their site runs efficiently. A large part of this engagement has involved educating the M Squared team about the ability of Drupal to empower them to make their own enhancements.

About M Squared Group

M Squared Group provides a variety of marketing services including Segmentation and Targeting and Customer Analysis. Located near Minneapolis, Minnesota they provide services to clients across the United States.

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Branding Exercise Leaves Fish Dead, Owl Satisfied, Drupalers sad

Support - M Squared Group Multiplying the power of marketing

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