Denver Spanish House - Site Development and Theme Implementation

The Denver Spanish House (DSH) is dedicated to helping people explore the culture of the Spanish-speaking world. They currently offer classes catered to a variety of specialties. The project spans the company's creation in 2006 through the company launch in 2008 and ongoing maintenance.

Initial Project: Basic Site And Building Archives

DSH has a limited budget for advertising and had search engine optimization as a major goal. So, the purpose at first was simply to get content online to help build authority for keywords related to the site. This is when the movies, books, music, and wines sections were created. Those sections are now secondary to the main content on the site, but still bring in a fair amount of interested visitors and certainly helped to build search engine ranking for some of the main keywords important to the site.

Visual Pop: Making the Denver Spanish House Theme Fit the Brand

The next step was to really make the site attractive. Since DSH's brand is based on the idea of exploring culture in a rich, comfortable environment the site itself had to be visually attractive. Fortunately, the DSH had a large bank of photos to draw from, a great logo from 2fold Studio, and a few instructions to drive the design. The result is a rounded corner design that keeps the culture front and center in the form of "banners".

The banners at the top of most pages on the site are sliced out of photos taken by the DSH. They rotate randomly so that visitors can enjoy a wide variety of images.

Final Steps - Classes and Information Architecture on the Front Page

After a brainstorming session where we ranked the most important things to communicate to the customers we created a wireframe of the front page: classes at the top, then an "about" block and then Nikki herself, followed by lower priority topics. Some quick work with blocks, views, and panels and all of the site features and old pieces of content are pulled into no more than 1 click from the front page.

Denver Spanish House - Another Satisfied Customer

Nikki, the founder of Denver Spanish House, had this to say about the project:

I love my website: it's dynamic, functional, and looks great! It's easy for me to add information, which allows me to be in control of my business and gives my clients the most up-to-date information. My website has been a great tool for my business. Not only has it been a great source of marketing but also a complete source of information for my customers. It's clear that Greg was not only concerned with building a great website, but the foundation for a successful business.